We help beauty, lifestyle, and fashion brands create identities, creative strategies, and websites. We combine imaginative ideas with thoughtful design solutions to craft and cultivate brands.


Lindsay Jane Kelly, Owner + Designer

Lindsay is a Creative Director and Designer based just south of Boston. She specializes in brand development, website design, print design, and art direction. After earning her BFA in design, her career started in advertising. She later found her niche in retail and ecommerce design while working alongside in-house teams for a variety of brands.

Lindsay has worked with several start-up businesses and in-house teams to craft and launch their unique brands and products.


Carolyn Bothwell, Writer

Carolyn Bothwell is a copywriter in the fashion and lifestyle industry. After earning her B.A. in english with a focus on writing, she began her career at Rue La La working with well-known brands and TV personalities. Carolyn left Rue La La to join FlatWorld, a disruptor in the textbook publishing industry, where she helped lead the company’s rebrand. She specializes in brand voice, social media management, email marketing, and paid advertising. 


Randi Ochab, Designer

Randi is a Boston-based designer whose interest and skills include art direction, illustration, and handwritten typography. She has experience working in ecommerce, designing both digital and print marketing campaigns for fashion and beauty brands.


We'd love to hear from you.

Send us a note or use the form to the right to get in touch.

Name *