We help beauty, lifestyle, and fashion brands create identities, creative strategies, and websites. We combine imaginative ideas with thoughtful design solutions to craft and cultivate brands.


Lindsay Jane Kelly, Owner + Designer

Lindsay is a Creative Director and Designer based just south of Boston. She specializes in brand development, website design, print design, and art direction. After earning her BFA in design, her career started in advertising. She later found her niche in retail and ecommerce design while working alongside in-house teams for a variety of brands.

Lindsay has worked with several start-up businesses and in-house teams to craft and launch their unique brands and products.


Kerri Moore, Brand Strategy

Kerri is a Portland, Oregon based marketing leader with 11+ years consumer marketing and eCommerce experience at fashion, beauty and lifestyle brands like Rue La La, Dr Hauschka and Follain. Data driven with a proven track record of leading cross channel strategies and executing with innovation to build unique brand experiences consumers truly love. 

Kerri earned her BA in Communications and specializes in developing and implementing innovative omni channel marketing strategies for growth oriented companies. 


Carolyn Bothwell, Writer

Carolyn Bothwell is a Boston-based freelance copywriter and marketing consultant. She began her career at Rue La La and honed her craft while working with a number of small startups. She specializes in brand voice, social media marketing, and paid advertising.


Randi Ochab, Designer

Randi is a Boston-based designer whose interest and skills include art direction, illustration, and handwritten typography. She has experience working in ecommerce, designing both digital and print marketing campaigns for fashion and beauty brands.