We’ve been a fan of Glitter Guide for ages, so when founder Taylor Sterling asked us to assist with a rebrand, we responded with a resounding yes. Eight years in the business had Taylor feeling disconnected from her brand and determined to make a major change; instead of chasing trends, it was time to slow down and stick to what she loved. So together we returned Glitter Guide to the place it was always meant to be—a modern, inclusive space bursting with creative energy.
Aesthetic: If Sophia Coppola and Wes Anderson had a baby
Color palette: Muted pastels, anchored with neutrals
Font: Clean, quirky, and minimalist
First came the moodboard: a can’t-be-missed piece of our process
Then came the icons and illustrations: hand drawn, abstract, and not too trendy