How to Create a Click-Worthy Social Media Campaign This Holiday

Not quite sure how to start planning or stuck in the beginning stages? These six steps will help you pull off a holiday campaign with all the (jingle) bells and whistles.

1. Narrow down your campaign ideas

It can be difficult to pick just one—believe us, we get it. But ultimately, you need to ask yourself, “What do I want my brand to stand for this holiday season?” Once you have that answer, settling on a single idea will be much simpler. 

2. Settle on a main objective

Assigning your campaign a clear end goal is crucial; otherwise, you’ll be unable to measure its success at the season’s close. Do you want to generate more brand awareness? Sell in higher quantities? Raise money for charity? The choice is yours, but you must decide before launch. 

3. Give your campaign a name, tagline, and hashtag

These three things will ultimately determine the virality of your campaign, so it’s important to ensure they’re fun and most importantly, easy to remember. Your aim is to make your followers and customers feel compelled to interact with whatever content you’re posting. 

4. Plan your post content

This is where an actual calendar comes in handy. Most brands begin their holiday messaging before Black Friday, so flip to November and start selecting days of the week to dedicate to campaign messaging. 

5. Start writing

Your campaign should feel consistent throughout its entire run, but that doesn’t mean the content itself can’t vary. Brainstorm how to mix user-generated content with straight-forward marketing and so on. This will help keep things feeling fresh week after week. 

6. Go live

You’ve worked hard to get to this point—it’s time to show the world what you’re working with. Remember, if particular aspects of your plan aren’t working, it’s okay. Small pivots are just a necessary part of the process. 

And hey, if you find yourself needing a little more guidance, we’re always here to help.