JaneMade
 

Visual identity is a customer’s first entry to a brand. We offer the following services to help elevate yours.

 
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Branding

Whether you have an established mark that needs a simple refresh, or are looking for a full branding experience, we are happy to tailor a package that works for you.

 

Basic Logo Package

Brand questionnaire
Mood board
3 original logo designs, 2 rounds of revisions
Favicon to use for small space solutions
Final file delivery upon completion

Identity Package

Brand questionnaire
Mood board

Logo Development
6 original logo designs, 2 rounds of revisions
Favicon to use for small space solutions
Final file delivery upon completion

Brand Development
Color palette
Typography system
Secondary graphics

Branding Package

Brand questionnaire
Mood board

Logo development
6 original logo designs, 2 rounds of revisions
Favicon to use for small space solutions
Final file delivery upon completion

Brand Development
Color palette
Typography System
Secondary graphics

Brand Stationery
Business card design
Letterhead design
Notecard design

Brand Standards
Comprehensive PDF of brand guidelines
outlining how to use your new tools

 

Digital Packages

Perfect for clients who's branding we have established together. 

Receive everything in our branding package, plus:

 

Basic Web Package

2 website concepts of homepage and subpage each
Client chooses 1

Full design and development of Squarespace or Shopify mobile optimized website, including a custom blog design and up to 4 pages

Search engine optimization

Digital Package

2 website concepts of homepage and subpage each
Client chooses 1

Full design and development of Squarespace or Shopify mobile optimized website, including a custom blog design and up to 8 pages

Search engine optimization

Social Media Styling: Instagram content buckets with story boarded visuals, Facebook cover, Instagram Template; all cohesive with your new branding. First 20 Instagram posts.

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A la carte design services

We frequently work with brands on a range of a design projects, either on as-needed basis or for ongoing creative work. We are happy to provide a flat fee or hourly rate. JaneMade works on retainer for a limited number of clients.

 

creative Services

Brand Positioning
Naming
Web Design
Content Creation
Digital Advertising
Packaging
Print Design
Illustration
Publication Design
Copywriting
Visual Merchandising
Social Strategy

 

Design Process

From initial communication through final file delivery, our process is designed to be clear and mutually beneficial.

 

Discovery

We’ll begin with a deep dive conversation about your brand and creative goals. We will lead a kick-off session to gather perspectives on the business and key objectives. From there, we'll conduct secondary research into the target customer and competitors. By examining competitors in your space, we'll assess the opportunity from a visual identity, voice and brand perspective.

Strategy

Based on insights from the discovery process, we will develop an overall creative strategy on which we build all future brand experiences. We will identify objectives, provide key information about your target demographic, issues we are trying to solve, and our solution to the problem.

From there, we will build a brand system based on this creative strategy. 

Design

Once a direction is chosen, we will move to tactical creative directions – logo, type, color, secondary graphics, website look and feel. Upon a chosen direction, I will build a style guide outlining design parameters of the branding, giving direction as to how to use your design tools.

You will receive all agreed upon branding, messaging, and visual materials in their final formats, ready for use.

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