Our Proudest Moments of 2019
It’s officially January, and we’re in full-on reflection mode. Here’s a look at four projects we’re exceedingly grateful to have been a part of.
Glitter Guide: Rebrand
We’ve already written an entire blog dedicated to how dreamy it was to rebrand Glitter Guide, but we really can’t let 2019 go without saying it again. When we first began working with founder Taylor Sterling, she was feeling disconnected from the lifestyle brand she had created eight years prior. Together, through an exploration of new badges, icons, illustrations, and custom patterns, we returned Glitter Guide to the place it was always meant to be—a modern, inclusive space bursting with creative energy.
by/rosie jane: Packaging Revamp
If you know JaneMade, you know we’re strong supporters of all things sustainable. Naturally, Rosie Jane Johnston and her clean beauty brand by/rosie jane was a perfect client fit from the start. After a year of working together on creative initiatives, we spent the entirety of 2019 pioneering a full design exploration and updating ALL of her packaging. Now our collaboration sits on Sephora’s shelves, and we couldn’t be prouder.
Prima: Email Marketing Launch
The minute we learned about Prima, we knew we had to be a part of what they were creating. A wellness brand focused on betterment through the help of science, mother earth, and CBD? Count us in. On the brink of their first-ever product release, the team was in need of email marketing help—and fast. So we jumped into action, building a program from the ground up through strategy, design, and copy. And just over a month later, it all came to fruition with the introduction of three buzzworthy products via inboxes all across the country.
Farmaesthetics: Product Rollout
We've said it before, and we’ll say it again—we love clean beauty. Born at an organic farmstand in rural Rhode Island, herbal skincare brand Farmaesthetics tapped us for marketing support in anticipation of their May product drop. Our process began with an overhaul of their voice + messaging and photography approach. Next, we provided guidelines for their product shoot, along with social support, influencer outreach, email marketing, and complete packaging design. When Farmaesthetics’ line-fighting Watercress Eye Gel finally met the public, orders came flying in.
Needless to say, 2019 was a year full of “pinch me” moments. 2020, let’s see what ya got!